Sales Email System | Anomaly Society Consulting Group

Email Composer

Build & Preview Your Email

Select a template, customize fields, preview the branded output, and copy the ready-to-send HTML.

Template

Personalize

Recipient Name

Recipient Email

Business / Brand Name

Service Interest

Recommended Package

Custom Note (Optional)

Live Preview

Updates as you type

Automation

Email Sequences

Pre-built drip sequences for each stage of the client journey. Copy any step's email into the composer.

STEP 01 Day 0 — Instant

Discovery Call Invitation

Sent immediately when a new lead submits the contact form or intake. Introduces the firm, sets the tone of luxury consulting, and invites them to a free discovery call — no hard sell.

Free Discovery No Pitch Build Trust

STEP 02 Day 2

Value Drop — IP Book Offer

Delivers a "gift" — a link to the IP Playbook ($33) or the Psychology of Color book ($25), framed as a resource to get them thinking before their session. Creates goodwill and generates book revenue.

$25–$33 Revenue Book Sale Education

STEP 03 Day 5

Consulting Proposal Delivery

Sends the personalized proposal PDF link (proposal.html with their name pre-filled). Includes the service tier recommendation, pricing, deposit terms (50% upfront, non-refundable), and a CTA to book.

$175+ Revenue 50% Deposit Required No Refunds

STEP 04 Day 8

Follow-Up — "Still Thinking?"

Gentle follow-up for leads who haven't responded. Adds urgency by noting limited session availability and reinforces the value of working with Anomaly Society before spots fill.

Urgency Soft Close

STEP 05 Upon Booking

Booking Confirmation + Deposit Notice

Confirms session date/time, reminds them that a 50% non-refundable deposit is required to hold the slot, and links to the intake form to complete before the session.

Deposit Required Intake Link Session Prep

STEP 06 Day of Session

Welcome Kit Delivery

Sends the full digital welcome kit: what to expect, preparation checklist, session format, contact info, and a note from Jarrad "Godmade" Watson. Sets the professional tone of the engagement.

Onboarding Professional Touch

STEP 07 Day 30 Post-Session

30-Day Check-In + Upsell

Checks on progress, offers a follow-up session, and upsells to a monthly retainer ($2,500/mo). Includes a referral ask — "know anyone else building something?"

$2,500/mo Upsell Referral Ask Retention

Automated Deliverables

Digital Sales Deliverable Library

All assets that can be automatically generated and sent via email — no manual design work required.

Consulting Proposal

Auto-Generated PDF Page

Personalized 1-page proposal with client name, service tier, pricing, deposit policy, and booking CTA. Generated live from URL parameters.

$175–$25,000

Client Welcome Kit

Digital Onboarding Page

Branded welcome page with session checklist, what to prepare, expectations, and a note from the founder. Sent after booking is confirmed.

Post-Booking

Pricing Sheet

Print-Ready One-Pager

Clean printable pricing guide covering all tiers: discovery (free), consulting sessions ($175–$250), packages ($3.5K–$25K), retainers ($2.5K/mo+). Optimized for PDF print.

Lead Nurture

Free IP Audit Report

Lead Magnet — Auto-Generated

Prospect answers 10 questions about their business, receives an instant IP protection score and personalized recommendations. Captures email + warms lead for the IP Playbook and consulting.

Lead Generation

Book Sales Page

Godmade IP Library

Full Godmade IP Library landing page featuring all 3 books, pricing, bundle deals, author bio, and email capture. Send the link in outreach to generate $25–$75 book revenue.

$25–$75 Revenue

Packages Overview

Tier Comparison Page

Visual comparison of all consulting tiers with feature lists, pricing, and direct booking CTAs. Ideal for sending after a discovery call to help leads select the right package.

Post-Discovery

Client Intake Form

Pre-Session Questionnaire

Comprehensive intake form collecting business stage, challenges, goals, and budget. Submitted data appears in admin dashboard. Send after deposit is paid to prepare for the session.

Pre-Session Required

Speaking Inquiry Kit

Speaker One-Sheet (Email)

Template email reply to speaking inquiries — includes Jarrad's speaker bio, topic offerings (IP, Brand, Mindset), fees, booking requirements, and the speaking booking link.

Speaking Revenue

Referral Partner Kit

Partnership Email

Email template for requesting referrals from past clients or network contacts. Includes referral incentive framing and a clean, professional tone consistent with the brand.

Growth

Deposit Invoice Notice

Payment Terms Email

Formal email stating the 50% non-refundable deposit requirement, payment instructions, session hold policy, and what happens if deposit is not received within 48 hours.

Finance

Win-Back Campaign

Re-Engagement Email

For cold leads who went silent after 2+ weeks. Reintroduces value, shares a relevant insight, and offers a fresh discovery call or the free IP audit as a no-pressure entry point.

Cold Lead Recovery

Testimonial Request

Post-Session Email

Sent 1–2 weeks after session completion. Requests a Google or social media review, offers a simple review template, and asks permission to share their story as a case study.

Social Proof

CRM

Leads & Contacts

All form submissions across the site. Click "Email" to open the composer pre-filled for that lead.

Name	Email	Source	Status	Date	Action
Loading leads...

Insights

Sales Analytics

Overview of lead sources, email effectiveness, and revenue potential from deliverables.

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Total Leads

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Booked Sessions

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Book Subscribers

$175

Min. Session Rate

Revenue Opportunity by Deliverable

Deliverable	Revenue Range	Frequency	Est. Monthly Potential
Strategy Sessions	$175 – $250	High	$700 – $2,000
Starter Package	$3,500	Medium	$3,500 – $7,000
Growth Package	$7,500	Medium	$7,500 – $15,000
Authority Package	$15,000	Low	$15,000+
Monthly Retainer	$2,500 – $7,500/mo	Recurring	$2,500 – $15,000
IP Playbook (Book)	$33 each	High	$330 – $1,000+
Color Psychology (Book)	$25 each	High	$250 – $750+
Book Bundles	$53 – $75	Medium	$530 – $1,500
Speaking Engagements	Custom	Low–Med	$500 – $5,000

Sales Email Command Center